This Friday, at the “My Cup of Tea” event entitled: Artigianato e donna: creatività d’eccellenza per conciliare famiglia e lavoro (Crafts and women: The creativity of excellence to combine family and work) Prof. Massimiliano Bracale, President of the Swiss School of Management, will analyze the phenomenon in Italy and inspire aspiring entrepreneurs.
Event: 18 October from 18.00 to 21.30. Via Gregoriana 34
Textile creations of Guri i Zi and a photographic exhibition with be on display on the ground floor
For more information contact:
Flavia Muzi Falconi (Flavia.email@example.com)
After more than 6 years of activities in Via del Babuino, including presentations and events of all kind, In 2012 Mycupoftea inaugurated its new creative space in one of the most charming addresses of Rome: Via Gregoriana 34. Mycupoftea also introduces its new Pop-Up version. Mycupoftea is always looking not only for a story, but also for originality and most of all creativity in order to continue to engage and amaze the curiosity and the need to discover of its followers. Thanks to a team of qualified professionals, Mycupoftea offers not only the most classic consulting services in the marketing and communication area but also: organization and coordination of events, and trend reports on fashion, jewelry, and design.
The International Studying Leadership Conference (ISLC), one of the most prestigious conferences on leadership and leadership studies, attracts leadership researchers working in academia, consultancies and industries from all over the world. Conference participants often comment on the critical, rigorous, constructive and supportive atmosphere that characterizes discussions and debates at the ISLC. The 2013 ISLC Conference will be organised in the beautiful city of Rome December 14-16 by a consortium of Italian and international institutions led by the Foundation Demote under the coordination of Dr. Antonio Marturano. The conference main theme will be Sustainable Leadership for Socially Responsible Organizations.
For more information or to attend please visit: http://www.demote.eu/wordpress/?page_id=10
SSM Students describe their international law class as “engaging both by Attorney Nicoletta Montefusco’s energy and by her broad scope of knowledge of international principles and their applicability to many international situations.” She brings more than ten years of experience to life in the classroom.
In the International Law class, SSM MBA students first learn the fundamental concepts, origin and general theory of international law and in turn apply this knowledge to a current international dispute making the experience directly applicable to today’s environment.
Professor Montefusco also interacted with students as though they were her professional colleagues which prepares them for a similar experience in the actual workplace. Students gained the confidence necessary to integrate quickly with the given complexities of global corporations and international institutions. The analysis during the course prepared students to practice speaking on behalf of future corporations and international organizations.
The second part of the course includes writing individual papers on an international issue of their choice. The final written project for this course can be presented to future employers as a writing sample to launch a student’s new career after completing the MBA program.
Students left the course not only with enriched analytical techniques and a better understanding of how corporations and international organizations engage in multi-national activities, but also with the practical skills and confidence to immediately meet corporate expectations in a complex globalization era.
As Western multinationals shift their focus to emerging markets, they must adjust their structures, processes, and decision-making speed to compete successfully. This article explores the challenges presented by emerging markets and offers several approaches to successfully survive within them. Click here to read the article
Name: Stephanie Millner
Place of work: Self Employed – Stephanie Millner Photography
Graduation year: 2010
Current Job: Photographer
Where do you see yourself in 5 years? Doing the same thing, but better for more money
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” Dr. Seuss
“There are no bad pictures. That’s just how your face looks sometimes.” – Abraham Lincoln
Tell us about what you’ve been up to since graduation? Just moved to Japan, due to a change of location in military bases. Before that, I worked with Embassy clients in Rome.
What skill set do you need to do your job? Focus and attention to detail, negotiation skills, and – above all – creativity.
How has your MBA helped you in your current position?
Confidence, primarily. Allowing me to negotiate price without backing down. Focus through business plan creation.
What are your future plans?
Moving the business from consumer-focused to commercial work.
If you could describe your experience in Rome during your MBA how would you sum it up?
Rome’s fantastic. If anyone tells you otherwise, they’re wrong.
Can you share an experience that is most memorable with relation to the MBA program?
Trivia Night! Every Monday, everyone from class would go to Scholar’s Pub together for a couple of drinks and the Rome Pub Quiz.
What was your favorite class in the program and why?
Global Economics, and Accounting – with running a business for nearly 10 years, I was already versed in Marketing, Entrepreneurship, and Management, but I had almost zero knowledge of Econ & Accounting.
What advice would you give newcomers to the MBA program or for those interested?
Do your research first. Are you looking for prestige or are you looking for knowledge? As a small school, SSM can’t really compete with prestigious names like Harvard, but it can give you real-world knowledge and practical solutions to surpass many of the big players out there.
What do you think differentiates this MBA from other MBA programs?
Personal attention! You will not find another school that can spend the one-on-one time with their students.
Not only do our students learn about branding, target marketing and the elements of successful Integrated Marketing Communications Plans (IMC), but they get a hand in the creative process themselves.
In the SSM Strategic Marketing course students first learn about the fundamentals of marketing. Topics include strategic planning, consumer decision making and target segmentation. They also looked at the role of branding, advertising and PR. Students then leveraged those learnings to do a brand analysis on a fortune 500 brand.
The second part of the course focuses on a variety of social media tools and metrics. By the end of the course students put together a comprehensive marketing strategy and IMC plan leveraging social media that included the development of a web site, Twitter and a Facebook page to promote the launch of a new restaurant with cuisine from their home country.
“Being able to first understand the concepts behind marketing by analyzing an existing brand, and then to directly apply both the general theories and the social marketing strategies to the creation of my own concept restaurant, has given me the confidence that I can succeed at publicizing any future ventures that I will be a part of,” said Melissa Wege, MBA student from the United States.
Throughout the course, the students also took articles from real world branding magazines and related it to topics in the class. By studying modern marketing strategies and pairing that with the hybrid approach throughout the course, students were able to engage in a creative process which allowed them to gain hands on experience into truly what marketing is all about. A skill set that can be leveraged for a lifetime.